John Elkann has become increasingly involved in the running of Juventus since Andrea Agnelli stepped down from his role as club president during a turbulent period in the club’s recent history.
Juventus were dealing with several off-field issues and controversies at the time, leading to significant changes within the club’s leadership structure. Following Agnelli’s departure, Elkann moved to oversee a restructuring process aimed at stabilising and rebuilding the organisation.
Juventus Rebuilding Under New Leadership
Since those changes were implemented, Juventus have gradually worked towards rebuilding both on and off the pitch. The current board inherited a difficult situation and has focused on restoring stability, improving the club’s image, and strengthening its long-term future.
Progress has become increasingly visible in recent months. The playing squad has shown signs of improvement, while the club has also become more attractive to investors and commercial partners. Supporters have started to notice the influence of Elkann’s leadership as Juventus continue moving away from the uncertainty that surrounded the organisation previously.
The work carried out behind the scenes has also helped create a more stable environment around the team, something viewed as essential for sustained success moving forward.
Improved Relationship With Supporters
As reported by Il Bianconero, Elkann has played a major role in improving the relationship between Juventus supporters, the club’s board, and the playing staff.
The report suggests the club’s communication with fans has become more open and transparent since Elkann assumed greater responsibility behind the scenes. That approach has reportedly helped strengthen the connection supporters feel towards the club during a rebuilding period.
Fans are said to appreciate the direction the organisation is taking and the efforts being made to restore Juventus to the highest level, both financially and competitively.
Although Elkann prefers to operate away from the spotlight, his influence continues to shape many of the decisions being made at the club. The Exor president is also believed to be satisfied with several of the appointments made during the restructuring process and is expected to remain an important figure behind the scenes as Juventus continue their long-term recovery.




2 Comments
Stability, not success. The fear of taking a risk and investing a chunk in getting real world class players is telling, on and off the pitch. Spaletti can be great, but players the ilk of whom are returning from loans – Arthur etc drag the team down and highlight the mediocrity we invest(ed) in. At least Spaletti recognises we need a step up in quality. I understand we have to be realistic, we`ll never have as much money as the corporate-led English or prestige as Real and Barcelona, or have a fair shot in serie a (not down to us) and definitely not even near psg level; but being a top 4 side is sad for those used to success. However, I guess we will never know what it`s like at boardroom level to repair damage.
The part regarding a fair shot in Serie A is absolutely down to us- Elkann is a big reason why. When has he ever fought for the club when it got sanctioned in blatantly unfair ways, such as:
1. Being charged for breaking a law that had not yet come into effect (plusvalenza scandal)
2. Being stripped of 2 titles and relegated based on evidence that was neither verifiable or obtained legally (Calciopoli)
The writer of this article is massively problematic, as are English speaking creators in running interference for Elkann and all the cronies he appoints, alongside the poverty pleading and demonisation of those with ambition.
If the club fails to secure CL qualification, its on those who cheered Tudor getting the job permanently because he’s a passion-merchant-puppet who drove 10 hours to sign a contract as interim. Zidane & Conte were both available in 2024, club went for Motta due to lower salary (which was cheered on by the likes of Alljuvecast and others, as he gutted the squad of winners and spent close to 200m). Sacked in March/April because CL qualification was at risk.
Tudor for some reason not only had his deal extended, but his salary doubled when Spalletti was available last summer (as was Zidane if only for a season, after which Deschamps could have been appointed in a job swap). Instead, Tudor is given a load of money to spend, and I don’t care if they weren’t his choices- he agreed to be a puppet who would sell out the fans. Sacked him early in the season and he went on to Tottenham and only won 1 game in 7 (zero domestic wins in 5 games).
If these same fans plead poverty and say it’s on management (board) and how no manager will succeed – who gets rid of the board? If they argue that nobody has the power to, then call bullshit on them. They’re evidently compromised or dumb.
To all those pleading poverty on behalf of Italys wealthiest family, this is your wet dream come true. If you’re unwilling to consistently push for the fans to oust the board, please shut the hell up regarding how damaging the owners are. Please also zip it when it comes to gassing up the yes men like Cherubini, Arrivabene, Giuntoli and Comolli who are hired based on their ability to be subservient rather than ability to deliver success.
Zidane & Del Piero haven’t been offered a role at the club because latter stage Agnelli and Elkann want people they can control rather than anyone competent. Andrea may well have changed his ways from the end of his stint as President when he’d become power-mad, but Elkann is way too insecure to hire a manager/DOF whose popularity outweighs his own.
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