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Juventus feel the Ronaldo effect

October 16, 2019

Juventus have sold over a million shirts and seen a significant rise in their social media presence since the arrival of Cristiano Ronaldo.

The Portuguese star joined the Bianconeri in the summer of 2018 and since then, Juve have seen a rise in their overall presence both through shirt sales and media following.

According to the Gazzetta dello Sport, in the 2018-2019 financial year, the first after Ronaldo joined, Juventus sold over a million shirts, a figure that ties in with a ranking drawn up by the consulting firm Euromericas Sport Marketing, ranking Juventus the tenth club in the world for the number of jerseys sold:

 

1. Manchester United (England), 4,950,000

2. Liverpool (England) 3.943.000

3. Bayern Munich (Germany) 3.475.000

4. Real Madrid (Spain) 2.920.000

5. Barcelona (Spain) 2.755.000

6. Chelsea (England) 1,911,000

7. B. Dortmund (Germany) 1.698.000

8. PSG (France) 1. 522,000

9. Manchester City (England) 1.476.000

10. Juventus (Italy) 1,315,000

 

As highlighted by the Italian football finance website, Calcio e Finanza, there’s been a significant impact on Juve’s budget since the arrival of Cristiano Ronaldo.

Thanks also to the arrival of the Portuguese superstar at Juve, revenues from sales of products and licences have risen from €27.79m in 2018 to €44.02m in 2019.

The costs related to the purchase of products for sale increased from €11.46m in 2018 to €17.5m last season while on the merchandising front, the balance between product sales and purchases went from €16.32m in 2017-2018 to €26.52m in 2018-2019, a positive change of €10.20m.

According to Nielsen Sports fan research in 45 countries, Juventus fans globally grew by 38 million between May 2018 and May 2019, allowing Juventus to rise from eleventh to eighth in the world rankings, taking them to 423 million fans.

The confirmation of a broader consensus is in the numbers on social media: adding Facebook, Instagram, Twitter and YouTube, Juventus have gone from 50.4 million followers in June 2018 to the current 84.8 million going up to fourth place in the ranking of the most followed teams, behind Real Madrid (249), Barcelona (246.1) and Manchester United (129.9) and ahead of several other European giants.

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