Juventus still does not have a major shirt sponsor as they hold out for a better deal following the expiration of their contract with Jeep.
As the biggest club in Italian football, Juventus’ financial revenue plays a significant role in Serie A’s overall earnings.
Jeep had been paying the club €45 million per season until the deal expired last term, and Juve held meetings with several potential sponsors over the summer.
However, they were unable to secure a suitable offer and have since been wearing “Save The Children” on their shirts to highlight their partnership with the charity.
The Bianconeri are hopeful of landing a new sponsor soon, but Serie A has already felt the impact of Juventus playing without one.
According to a report in La Gazzetta dello Sport, Italian clubs earned €230 million in shirt sponsorships last season, but that figure has dropped to €180 million this term, largely due to Juve’s lack of a main shirt sponsor.
Juventus still maintains its agreement with Cygames as their back-shirt sponsor, which is worth €4 million per season.
Juve FC Says
We are missing out on a major revenue stream by not having a shirt sponsor and we need to plug that financial hole soon.
However, we are one of the biggest clubs in the world and should get a very good deal.
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