John Elkann
Club News

Video – Marcotti suggests a change to Juve’s marketing strategy

September 28, 2022 - 5:00 pm

While the club is undergoing a fully-blown crisis on the pitch, Juventus aren’t doing much better on the balance sheet.

The hierarchy has recently announced major losses, and Gabriele Marcotti feels that the Covid-19 alibi isn’t convincing enough.

The Italian journalist believes that the club’s economic crisis is a result of bad decision making, including Cristiano Ronaldo’s transfer.

The ESPN pundit also argues why Juventus should change their marketing strategy. The club’s motto puts winning above everything else, so a section of their fans turned their back on the team as evidenced by the half-empty stadium.

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    Juvent1n0chivasso September 29, 2022 at 3:12 am

    I don’t think marketers is going to help. This has been their motto for decades. Supporters are not going to forget due to a change in marketing. Juve has always dominated series A. When they win they critique them because they win too much. Now they’re down in the dumps and they still can’t stop talking about them. They need to change this, this, this, and this. Different opinions from all the same haters. Don’t worry Juve will pick its self up, dust its self off get back on that zebra. Then you can can all talk about how she is too strong. Oh my God. It’s not fare. The rest of series a can’t compete.