In 2018, Juventus once again acted as pioneers in Italian football by launching the first ever U-23 squad in the country, allowing their promising youngsters to earn vital experience by facing professional footballers in Serie C.
Four years after its inauguration, the squad has officially changed its name from “Juventus U-23” to “Juventus Next Gen” as announced by the club.
The goal behind the change is underlining the objectives behind the project which is the development of young promising players.
A new generation of dreamers, players and game changers is here ✨
The future of football now has a new name 🆕
This is … @Juventusnextgen ⚪️⚫️ pic.twitter.com/e4FAhZ64UV
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) August 26, 2022
develop young players, then get a coach that can`t coach and loan them out and sell them. what a great system!
Haha…. so true!
Sounds like marketing to me.
Got to start playing some of these lads.