Online casinos are becoming increasingly popular, especially during the lockdown period where people are restricted to their homes. The advent of the internet and advanced technology enabled the launch of virtual casinos to entertain gamblers across the World. One significant advantage of playing in online casinos is that players need not travel long distances to play their favourite casino games. Many countries are contributing massive amounts to the gambling capital, and Finland is proud to generate one-third of it. Finns are ardent gamblers and gambling has been part of their lives since ages.
In Finland, smartphones and other mobile devices with internet connectivity are encouraging the launch of uudet nettikasinot, which means new online casinos, that allows gaming on the go. The boom in the online gambling industry has seen the launch of new virtual casinos from other countries as well, including Central Europe and the UK with attractive bonuses and promotions to tempt new players to sign-up at their websites. The commercial viability of the gambling industry has induced high competition and made the market crowded. The need for both online casinos and land-based casinos to deliver entertainment in unique ways encouraged sponsoring of popular sports teams and famous sportspeople from different fields. Sports like football, snooker, boxing and darts have online casinos sponsoring significant tournaments. But the high-roller casinos are into sponsoring events and competitions of football, the game being the most popular sport in the World.
There is an established connection between football and casino games for a long time. Gamblers interested in high-stakes often choose to bet on football matches, and football fans do enjoy playing casino games. Cristiano Ronaldo is an excellent example of football players loving to play casino games. The famous football players proved his passion for Poker in several tournaments by challenging famous gamblers in poker games. It has become quite common for Internet casinos sponsoring football teams and football teams participating in promotions and featuring in Live tournaments of the casinos. Several gambling brands signed sponsorship or partnership deals with popular football teams. Here are details of the recent contracts signed by Juventus club with one of the popular online gambling brands.
Juventus and Betfair
Who does not want to strike a deal with an outstanding team of Italy Juventus for which Cristiano Ronaldo play? The most popular football player is closely associated with casinos for he is passionate about playing Poker. The famous sports star has proved his passion for Poker by participating in several poker tournaments both online and in land-based casinos. So, it is no wonder that gambling brands are competing to partner with the football legend, Ronaldo. Recently his team Juventus has entered into a multiple-year deal with Betfair, a Uk-based gambling brand. The gambling brand will be the official gaming and betting partner for the team henceforth. The company is planning marketing activities and promotions featuring the players of the team and also the proper use of the team’s logo in their promotional activities.
To make things more useful for players, Betfair has developed and launched several promotional activities within the online casino to attract and encourage Juventus supporters with exclusive video content and prize giveaways.
Online casinos are enormous industries that generate millions and millions of revenues every year. The commercial viability and secured gaming are encouraging more and more brands to launch their websites into the World of virtual gambling. The gambling brands and companies need to offer players a variety of games and something different from others to withstand the competition. Associating with football players and football teams helps in attracting the fanbase of the sport from various parts of the World. Many football players are investing their free time in online casinos or traditional brick and mortar casino to play casino games as they feel both casino games and football are similar in strategy and competition.
